AI integration, on your terms

We build the AI.
You choose
how you pay.

Switchboard is a software company that integrates AI into how your business already runs — enquiries, leads, bookings, reporting and more. Take it as a fixed-price project, or keep us on retainer to support what's live and keep building what you need next.

Built for UK trades, clinics, salons & independent local businesses.
FRONT_DESK.LOG LIVE

AI, wherever your business needs it

Every engagement — project or retainer — draws on the same core capabilities, configured to how your business actually runs, not a generic chatbot bolted onto your website.

01

Front Desk

Enquiry triage & reply drafting

Reads every email, form and message as it lands, sorts what's urgent, and drafts a reply in your voice — ready to send or already sent, your call.

02

Runner

Lead capture & follow-up

Chases quotes that went quiet, follows up on missed calls, and flags anyone who looks ready to book before they go to a competitor.

03

Scheduler

Booking & calendar

Offers real slots, confirms appointments, and sends reminders — synced to the calendar you already use, no new app to check.

04

Clerk

Reporting & admin

A plain-English weekly report of what came in, what got booked, and what needs a human — so you're never guessing what happened while you were on the tools.

Demos, live.

Each role below has a working sandbox you can try right now — real interactions, not screenshots. Click through to see how it handles enquiries, leads, bookings and reporting.

Live 01

Front Desk triage

Watch enquiries land, get sorted by urgency, and get a drafted reply in seconds.

View demo →
Live 02

Lead Engine

A sandbox lead list showing scoring, chasing and re-engagement in action.

View demo →
Live 03

Booking Assistant

A live chat that offers real slots, confirms, and reschedules — no forms.

View demo →
Live 04

Weekly Report

A sample Clerk report — plain-English summary of a week's enquiries and bookings.

View demo →
Live 05

WhatsApp Concierge

The same Front Desk logic running inside a WhatsApp business conversation.

View demo →
Live 06

Ops Console

The full back-office dashboard: KPIs, leads, and every AI role in one screen.

View demo →

How we scope an AI Operating System

Before we quote anything — fixed price or retainer — we run a structured discovery pass: a set of questions every business gets asked, plus a module specific to your sector. It's how we work out what's actually worth building, and what a request needs before we can evaluate it.

Universal intake — every business

Asked regardless of sector, before any sector-specific questions.

  • Where enquiries land today — phone, email, forms, social, walk-in
  • Rough monthly volume, and when it peaks
  • Systems already in use — CRM, calendar, invoicing, POS
  • Who needs to sign off on what the AI sends or books
  • The one bottleneck currently costing the most time or leads

Try it — see the sector module

Select a sector to see the extra questions we'd ask, and what they tell us. Covers 28 UK business sectors, grouped below.

28 sectors available

Live inside three weeks

No lengthy discovery phase. We connect to the inbox, phone line and calendar you already use, and scope exactly what's being built — whether that's a one-off project or the start of a retainer.

WEEK 1

Scope & quote

We plug into your inbox, booking system and past enquiries to learn how your business actually talks to customers, then come back with a fixed price for the build or a retainer proposal.

WEEK 2

Build & review

We build the integration and put it in front of you for review before it touches a live enquiry, so you see exactly what it does before it's unsupervised.

WEEK 3

Handed over, or supported

Fixed-price projects are delivered with documentation and a handover call. Retainer clients get ongoing support, monitoring, and a queue for whatever's next.

Two ways to work with us

Some businesses just need one AI integration built and handed over. Others want a partner on call to keep supporting what's live and keep building what's next. Either way works.

Fixed price

One-off project

We scope the integration, agree a fixed price, build it, and hand it over. No retainer required.

  • Fixed price agreed before we start
  • Built, tested and documented
  • Typical build: 2–8 weeks
  • Optional support afterwards
Get a project quote

Pick your level of cover

Starter

Single Line

£450/ month
  • Ongoing support for one AI integration
  • Small build requests included each month
  • Investigation of anything that misfires
  • Weekly summary report
Start with Single Line
Multi-site

Head Office

Customtell us your sites
  • Ongoing support across multiple locations or brands
  • Dedicated build & escalation path
  • Custom reporting dashboard
  • Priority phone support
Talk to us
All retainers billed monthly and include support, investigations, and a running queue of new AI build requests — 30 days' notice to pause or cancel.
24/7
Coverage, including evenings and weekends
<5min
Typical first response time
3 wks
From scope to live, project or retainer
100%
UK-based support behind every retainer

Let's scope your first integration.

Tell us what you want AI to handle. We'll come back with a fixed price for the build, or a retainer proposal if you'd rather keep us on call — no pressure, no hard sell.